M&Ms + Lil Nas X — Launch Campaign — Social + PR

Following an extra juicy controversy over which shoes a Green M&M was supposed to be wearing, most brands would have backed down. M&Ms doubled down, partnering with one of the most iconic musicians in the world, who is certainly no stranger to mischief. The M&Ms + Lil Nas X pack was the first-ever celebrity collab in the brand’s 80-year history. As it grabbed headlines, the limited-edition packs flew off the shelves furthering the impact of the M&Ms “For All Funkind” campaign.