Marlboro Black (Content Series)
Marlboro Black was born to be the rebel side of the brand. It had grown from nothing into one of their most successful line extensions. Built to be a fresh take on the timeless ideals of exploration and discovery—it connected with a new audience and modernized the brand. This online content series at MarlboroBlack.com deepened our mantra of “Navigate The Unknown,” delivering untold stories of people pioneering all kinds of fringe scenes across the country. It captured millions of eyeballs and grew share—all while expanding the relevance and reach of the overall Marlboro brand.