Skoal BetterDays (Integrated Promotion)
A Pinch Better. It was a good tagline. But it made an even better mission statement. To activate our new campaign we wanted to show dippers across the country how far Skoal was willing to go to make their day. So we worked a little overtime and developed an event and online promotion that simply asked dippers what they enjoyed doing—and delivered the goods to make it even better on the spot.